Silvana Maze at Wembley Park

Introduction

Quintain, a London regeneration specialist focus on delivering Wembley Park, a major new creative district, residential neighbourhood and visitor destination for London. Wembley park is an 85 acre site which includes a wide variety of stores, restaurants, bars, coffee shops and a cinema as well as The SSE Arena as well as being home to the largest Boxpark in London.

Challenge

Wembley Park were looking for an experienced agency to curate a free event that wide appeal to a London wide audience, looking into immersive Christmas experiences, music, pop ups and interactive art & light installations. The event was also to be over a long period, starting in late November and running up to Christmas.

Delivery

We Are Placemaking installed the Silvana Maze- an immersive light maze with sound scape for a destination lead, day to night, engaging installation. We Also created a pathway of light up cubes running up Olympic Way to tie in with the Boxpark launch and illuminate the walkway as part of the xmas box campaign.

Results

CACI Impact Study returned very positive feedback with a 4.1/5

20 pieces of coverage including The Metro & Time Out

Continuous engagement across the entire period of the event

High social sharing