Waltham Forest: St James Street Regeneration Launch

A celebration of the completion of a £3million Council and Heritage Lottery Funded scheme to revitalise the area around Walthamstow’s historic St James Street and preserve and enhance shop fronts and key historic buildings.


To support Waltham Forest Council in producing a VIP reception, ribbon cutting ceremony and street party for local residents. This event needed to be both a celebration for the various stakeholders who have had interests in the redevelopment, and provide engaging and appropriate entertainment for the local community.


Complete event management and production

Locally sourced interactive entertainment elements

Source and manage all suppliers – Manage relationship with site management

Display of brand collateral

Responsibility for all licenses and permits

Arrange temporary toilets

Waste and recycling collections and management

On site cleaning

Health & Safety and crowd control plans

Risk Assessments

Ensure a high quality presentation at all times


Ribbon Cutting Ceremony attended by stakeholders, local residents, local primary school pupils and Councilors.

Community Street Party taking over Mission Grove car park.

Food and beverage stalls – hot and cold food, alcoholic and soft refreshments.

Live music from Hackney Pantonic Orchestra, an interactive workshop from Mbilla Arts, and a variety of children’s activities.


We Are The Fair were brought in at short notice to manage our high-profile partner and community launch of the St James Street HLF Townscape Regeneration scheme.  They did a fantastic job organising and managing the formal event and the community celebration to make sure it all ran smoothly. They understood and delivered fully on our brief, especially in relation to use of local suppliers and business and engaging local businesses and residents.”

Chuck Onyiliogwu, Senior Project Manager – Strategic Regeneration, London Borough of Waltham Forest