Live in the Square

To launch Grosvenor Britain & Irelands London Estates 2020 vision for Mayfair & Belgravia, We Are Placemaking curated a cultural program to establish Mayfair’s Grosvenor Square as a destination and change perceptions of the area. For the first time, Grosvenor regained management of Grosvenor Square from Royal Parks in Spring 2018 and wanted to mark this moment by hosting a step-change cultural event in the heart of Mayfair.

Delivery for a Summer series of culture

3 nights of performance with English National Ballet

4 nights with Mimbre Acrobats: The Exploding Circus

4 Nights with Ronnie Scott’s with headlines such as St Germain, Sister Sledge, Submotion Orchestra and Big Band day.

We Are Placemaking did full development of the brief, curation, partnership management, and production through to debrief.

Full creative development of the event

Support on branding and marketing collateral for the program

Complete event management on site each day

Design and event layout for the whole event working with constraints of the park and conservation area

Management of two bars; a 40ft wooden container and a Pimm’s bar with Diageo.

Working with key sponsors for the event to offer raffles and competitions

Managing all suppliers on site through build, live and break

Security management throughout the Summer

WATF managed all H&S for the event including on site event H&S and pre-production.

Ensure a high quality presentation at all times

Front of house management, managing a team of hosts, ambassadors and bar staff.

Managing two ticketing platforms through the event, SEE tickets and Ticketmaster

Managing all ticketing through to end of the event.

Results

11 full days of live shows

PR in Time Out, Evening Standard and The Guardian

450 capacity each night

2 bars

Diageo partnership with Pimm’s