We Are Placemaking were asked to put together creative ideas for a Halloween event in two locations: Westquay and Bullring/ Grand Central in Birmingham over the course of October half term. We had great fun discussing different Halloween ideas that we could produce and ended up with a Halloween Haunted House Experience!


We developed a multi room haunted Halloween house activation with a full frontage build. The house was split into the Scientists Lab, the monster room, the UV room and then the spiders lair. Interactives included a dare to smell station, noise activating buttons and bells, an interactive neon chalk wall in the UV room, remote control spiders and a magnifying glass station in the lab.


Two events build – break at the same time in two locations over the course of ten days.

Social media engagement throughout the course of the event.

High footfall throughout the event.