Elizabeth Street, Father Christmas in Residence

Grosvenor Britain & Ireland’s mission is to create and recreate inspiring places and neighbourhoods, delivering value for customers, shareholders and co-investors with its place-making expertise.

It owns, develops and manages a diverse property portfolio in cities across Britain and Ireland. Business units are focused on its London estate, comprising 300 acres of Mayfair and Belgravia in the heart of the UK’s capital, and developments elsewhere in London, Edinburgh, Liverpool, Oxford, Cambridge and Southampton.

Challenge

Grosvenor were looking to build on the success of last year by recreating a luxury “Story Time With Father Christmas” experience for visitors in the lead-up to Christmas. This year saw the experience move down a few doors down the road to a new unit with new challenges. The focus of the event was the quality of the set and Christmas performers to ensure the magic of the experience was never broken.

Delivery

Developing event concept

Supplier sourcing, management and audit

Full event production and management

Front of House at event

Health and Safety Management

Collaboration with local luxury bakery Dominic Ansel

Results 

The unit previously used as a café was transformed into a winter forest, log cabin and luxury sitting room.

The experience ran for 30 minutes per session and included an individual photo session for each family, a chance to speak to Father Christmas, a story and a sweet treat provided in partnership with Dominic Ansel Bakery. The feedback from the event was positive and referred to the intimate and genuine Christmas grotto experience that is often hard to find.