Introduction

The Crown Estate covers central London, retail across the country and offshore wind; they also have a substantial rural and coastal portfolio, and manage the seabed around England, Wales and Northern Ireland. They are one of London’s most significant property owners and have been for hundreds of years. They use their scale and breadth to create brilliant places which draw people to London, and deliver outstanding spaces for their business customers.

Challenge

We Are Placemaking were asked to produce The Crown Estate’s annual Wimbledon Screening, running for the full two weeks of Wimbledon. This included management of install, live and de-rig with all content and staffing.

Delivery

Supplier sourcing and management

Event production and management through build & break

Licensing

On site staffing including security management

Health and Safety consultancy

Technical production management

Creative production management

Results

31 Pieces of Coverage

35k visitors over 2 weeks

Increased social media engagement

45% increase on daily footfall