Summer in the Square 2018

The Baker Street Quarter Partnership was established in April 2013 through a ballot of local businesses to bring a new found purpose and focus to the Baker Street and Marylebone area.

Challenge

After two successful years of producing the Summer in the Square event, Baker Street Quarter asked We Are Placemaking to develop some new ideas to elevate the quality, brand visibility and consumer offering for 2018.

Delivery

Event and production management

Sourcing, management and audit of all suppliers

Display of brand collateral, including curation of new brand features

Site Design

Styling of the site with props and décor

Health and Safety and Crowd Control Plans

Measuring footfall and attendance

Managing timetable of Ambassadors and Pimm’s Bar Staff

Sourcing, timetabling and on site management of ‘The Den’ activity

Management of BID member food traders

Results

5 day event attracting nearly 15,000 visitors

High grade LED screen with branded vinyl wrap to show Wimbledon

Branded floral archway and pillars on main access points

Over 15 food traders per day as well as two bars including Pimm’s Bar from Diageo

Garden games including chess, table tennis and badminton

Schedule of wellness activity at ‘The Den’, the new tipi retreat, including a boxing class from BXR, life drawing classes from The Wallace Collection, and massages and facials from Elemis.