[vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” font_family=”font-134980″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_column_text]

Spring is finally upon us. The season of flowers that evolves through a period of re-birth, blossom and colour that can highlight the start of something new. With this seasonal change, new attitudes and ideas for art installations are sparked that endeavour to reflect the nature of spring and its diversity, and to convey environmental messages at a deeper level.

[/vc_column_text][vc_single_image image=”61908″ img_size=”full” alignment=”center” media=”59698″ media_width_percent=”100″][vc_column_text]Rebecca Louise Law is a British installation artist whose work is driven by her desire to preserve, celebrate and share the beauty of our earth. She utilises natural spring materials, mainly flowers, to curate displays for the public to absorb without the pressure of time. Rebecca’s largest work to date was this year’s ‘Community’ piece. The artist worked jointly with Toledo Museum of Art in Ohio, to install 520,000 flowers and plants sourced from the Toledo landscape and Rebecca’s own preserves from her previous installations. Local groups and volunteers came together to individually wire the flora into garlands and hang them from the ceiling of the museum.[/vc_column_text][vc_column_text]The large array of dried and fresh plant materials created an immersive visitor experience that allowed the relationship between nature and humanity to be explored, as well as a whole new world of specimens derived from natures changing life cycle.[/vc_column_text][vc_single_image image=”61910″ img_size=”full” media=”59703″ media_width_percent=”100″][vc_column_text]TeamLab is a Japanese art and tech studio who also capture the beauty of spring through art installations. Their current project ‘One Stroke, Cherry Blossoms’ running until April 30th, replicates Japan’s beautiful cherry blossom blooms, which flower profusely their during the spring season. At the Digital Art Museum in Tokyo, Japan, hanging lamps in a variety of spring pinks are arranged. When a person stands close to the lamp it will shine brightly and resonate colour which will be transmitted onto the nearest lamps, one after the other, spreading out continuously. Once all the lamps in the room have shone brightly once, the light will return to the first lamp. We love this installation and have taken great Spring time inspiration from their incredible work![/vc_column_text][vc_single_image image=”61911″ img_size=”full” media=”59701″ media_width_percent=”100″][vc_column_text]London-based design duo ‘Studio Swine’; a collaboration between Japanese architect Azusa Murakami and British artist Alexander Groves, have created ‘New Spring’. An installation also inspired by Japan’s cherry blossoms, yet they have taken on a different approach.[/vc_column_text][vc_single_image image=”61912″ img_size=”full” media=”59690″ media_width_percent=”100″][vc_column_text]The installation presents a blossom tree like sculpture with delicate mist filled blossoms that disappear on contact with the skin, although they can be held by visitors if they wear special gloves. The installation offers a unique interactive and multi-sensory experience in Milan’s Cinema Arti, and has previously been exhibited in London, New York and Venice. ‘New Spring’ is an opportunity for individuals to come together and dwell on their shared experience of the sense of changing seasons[/vc_column_text][vc_single_image image=”61913″ img_size=”full” media=”59691″ media_width_percent=”100″][vc_column_text]We’ve been getting stuck in with our most recent spring event with Grosvenor Britain & Ireland: ‘Belgravia in Bloom’.

Belgravia in Bloom, now in its fourth year is Grosvenor’s annual floral festival which takes inspiration from and coincides with the RHS Chelsea Flower Show. The event takes place from the 20th-25th May and sees the beautiful streets of Belgravia come alive with floral installations and events inspired by a different theme every year. This year the theme is The Language of Flowers. Throughout Belgravia there will be a multitude of installations for visitors to get involved with, we are activating two spaces in Eccleston Yards and Halkin Arcade.[/vc_column_text][vc_single_image image=”61916″ img_size=”full” media=”59695″ media_width_percent=”100″][vc_column_text]Eccleston Yards will be the main hub of activity for the event with a beautifully built botanic identity station where guests will be able to book on to a range of workshops and activities all based around the overarching theme ‘The Language of Flowers.’ We are partnering with a selection of retailers in the surrounding area to host a selection of varied workshops and activities that guests will book on to via Eventbrite and take part in over the Belgravia in Bloom week.[/vc_column_text][vc_column_text]The Botanic Identity portion of Eccleston Yards looks at the relationship between you & the flowers. Much like the emotions expressed through the communication of flowers, this concept looks at how we all interpret and associate with the look, smell and feel of flowers and how this creates everyone’s individual botanic identity. We want guests into Eccleston Yards to come away with a new sense of their botanic identity.[/vc_column_text][vc_single_image image=”61917″ img_size=”full” media=”59693″ media_width_percent=”100″][vc_column_text]In Halkin Arcade there will be four individual mood gardens, which will be open spaces designed to improving wellbeing. When moving through each section the aim is for guests’ moods to change throughout each garden, which will have a seating space for guests to enjoy the aromas! The mood gardens will be designed into four sections, each with their own unique twist on a seating design. There will be an entrance plinth to each garden to explain the purposes and meaning of the flowers in the gardens, also mentioning the associations of those flowers.

There will also be a selection of mini poetry points throughout with poems or text from The Language of Flowers book that highlight the flowers found throughout the as the visitors enjoy the aromatic qualities of each garden![/vc_column_text][/vc_column][/vc_row]

SIGN UP TO OUR NEWSLETTER

Be the first to hear about our latest events

Nick Morgan is CEO of We Group which is made up of three agencies: We Are Placemaking, The Fair and We Are OPS. He has over 25 years of experience across large-scale event production, licensing and health & safety within the public realm, as well as large-scale festivals and events, which attract hundreds of thousands of people each year.

Nick is a well-respected figure in the events industry. He sits on the High Streets Task Force as a mentor / facilitator and works with councils across the UK looking at void strategies. He also works with urban planners, advising on how to animate public realms for customers and communities.

Nick speaks on topics that include experience economy, government advocacy, placemaking, licensing and health & safety, at industry events including the Event Production ShowLAEOG, NOEA, The All Parliamentary Group for Events, and FestForums in the US, as well as at universities across the country.

The event sector is close to Nick’s heart, and WeGroup works with some of the leading global developers to bring their ideas to life.