The Fair have worked in Placemaking since 2000. The agency was built on producing world class events for Local Government and with the changing economic landscape in our cities and regions, coupled with the rise in the experience economy and outside investment, we have seen Placemaking come out into its own.

One constant and the driving force throughout has been community engagement; mobilised audiences and the creation of real change in our towns and cities. 

In a bid to connect with their customers, events sector have inspired brands across FMCG, retail and leisure to look at the way in which they bring themselves to market differently.

Experiences lived through events have the power to build loyal advocates and alter the way we build, live, communicate and what we expect from the places we visit and call home. The synergy between place, people, culture and the built environment through events is what we call Live Architecture.

Discover what we could do for you, get in touch today.


Nick Morgan

Group CEO

Nick is the founder and CEO of The Fair, We Are Placemaking and  Big Cat Group. He is NEBOSH qualified and has been involved in the industry for over 20 years. He has particular experience in producing large scale events and health and safety management for events and oversees The Fair’s Event Production and Event Safety teams.

Louise Ford

Junior Account Director

Louise heads up the Placemaking Team, leading strategically on several large scale accounts such as Grosvenor Estates and Hammerson. She is extremely passionate about producing creative events to animate public realm and urban space. Louise focuses on curation, production and developing a strategy across our portfolio of clients. Louise is also IOSH trained and supports The Fair with Health & Safety throughout Placemaking and Festival Production.

Laura Hemmings

Junior Account Manager

Since joining the team in 2016 Laura has worked across a variety of accounts including Hammerson, Baker Street Quarter, Grosvenor and The Lexicon.
With previous experience working in the music touring travel industry, Laura has combined her music knowledge and organisational skills to produce events. Her roles include developing creative concepts, venue sourcing, production and account managing. She also assists with festival production, site office and supplier audit roles.

Louisa Bass

Senior Account Manager

As an account manager, Louisa works across several projects focusing as on all elements including site applications, creating and managing budgets, supplier sourcing and management, event delivery, health & safety and client communication. She worked previously as a freelance creative producer working with clients such as Teens Unite, BBC, SLG, Atass, Twitter, Linked IN, Browns, Unilever and Midori, pitching for and delivering a broad range of events.

Adam Murphy

Production Manager

Adam’s background is a variety in event operations and logistics roles. Starting out in the events industry building and managing bars at major UK events and festivals, and later moving into event staffing and ops management. Working in a variety of freelance roles with national and international festivals such as Outlook Festival, Dimensions Festival and Latitude. More recently Adam was the event production and logistics coordinator for Canary Wharf Group, and the director of a bespoke music agency. In his spare time Adam is currently leading a team developing live staff management platform.

Sam Ward

Account Manager

Sam brings experience gained as a project manager in the fast paced Dubai events industry to the We Are Placemaking team. His previous work focused on luxury fashion, corporate and sporting events. Sam is IOSH certified and has a keen eye for detail. His method of work is based on maintaining excellent client, venue and supplier relationships.

Imogen Taylor

Account Executive

Supporting on a series of Events, Imogen brings experience of working in the event world in New York City to the team. Her previous work focused on working in and assisting on live events, and producing interactive, immersive theatre productions. Her creative organisational skills benefit her throughout each new project and she’s excited to have joined the team at a time of such growth in the Placemaking industry.

Maisie Woods

Production Assistant

Maisie joined the team in November 2018 as an Event Production Assistant. She is supporting the Placemaking team while gaining experience in the event industry as part of her degree in Event Management. Maisie’s roles at We Are Placemaking involves creative research,  support on strategy development, researching venues, sourcing suppliers, and assisting with all our the social media platforms.

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