Wimbledon

We provide an on going event program for a brand new event space in Southampton for Hammerson. The Esplanade is a large open space in front of the old city walls which The Fair have been contracted to provide a series of events. Our teams work on Event Feasibility, Creative Production through to Event Health & Safety, Curation, Live Event and Technical Production to create events that animates the space, drive footfall and support the surrounding restaurants.

Challenge

To create a destination in Westquay South and support F&B through increase footfall and sales. With a series of events in the program, we aim to establish Westquay South as an event and social destination.

We work with Hammerson to develop a year long event program which is a combination of cultural, performances, screenings and art.

Delivery for 2 week Wimbledon Event

Complete event management and production for over the two weeks.

Design and curate the creative theming for the event.

Source and manage all suppliers – Manage relationship with site management

Display of brand collateral.

Manage and run an operating bar throughout the two weeks, serving a selection of wine, beer and cocktails. Managing and running a Pimm’s bar and bus throughout the event.

Health & Safety and crowd control plans

Risk Assessments

Measuring footfall and attendance

Staffing of support team and timetabling of Ambassadors

Ensure a high quality presentation at all times

Manage team of security on site from build to de-rig

Results

14 full days of Wimbledon Matches

Over 49,000 people engaging with the event over the two weeks

2 bars

8m LED screen against the city wall