The Lexicon Launch

The Bracknell Regeneration Partnership is a joint venture between Legal & General Capital and Schroder UK Real Estate Fund. Together with Bracknell Forest Council, the Partnership have invested over £240 million to transform Bracknell Town Centre into an exciting one million square foot shopping and leisure destination, The Lexicon Bracknell. The Lexicon features 70 new shops and restaurants, simultaneously improving the existing buildings and local landmark, The Bull.

Challenge

The key objectives we were asked to meet included increasing awareness of The Lexicon, create a calendar of interesting interactive experiences with engaging and creative content for the town centre, engage key stakeholders including the delivery of a stakeholder event during launch, boost night time economy and devise a key PR launch photo for media in September.

Delivery

Working with the ethics and design of the build, we developed the concept of ‘Urban Forest’, working alongside Nexus to create an interesting and forest inspired interactive environment. Interactive screens throughout the space such as a time- lapse forest, sounds and smells of the forest. We then boosted this experience of the forest with walkabout forest inspired entertainment. To engage with the local talent, we worked alongside several organisations within the area to deliver a curated series of music performances. We also delivered a stakeholders launch at The Bull, styled within the concept.

Production and Health & Safety auditing and documentation.

Creative concept development and delivery.

Communication with all persons involved in the event including Media, PR, Marketing, and Security & Cleaning.

Supplier sourcing and management.

Communication and organisation of all music performances.

Security provision in alignment with the Lexicon H & S and security.

Results

Thousands of visitors over the four day period.

Media coverage from major channels including the BBC.

Consistent engagement with all interactives.

Delivery of a successful Stakeholder event.