The Lexicon Easter Spring Garden

The Bracknell Regeneration Partnership is a joint venture between Legal & General Capital and Schroder UK Real Estate Fund. Together with Bracknell Forest Council, the Partnership have invested over £240 million to transform Bracknell Town Centre into an exciting one million square foot shopping and leisure destination, The Lexicon Bracknell. The Lexicon features 70 new shops and restaurants, simultaneously improving the existing buildings and local landmark, The Bull.

Challenge

The Lexicon were looking for an engaging event over the Easter Holidays to appeal to the Bracknell community. We were asked to transform an empty unit in Princess Square into an immersive spring garden with ongoing entertainment over ten days alongside walkabout entertainment throughout the Lexicon.

Delivery

We delivered an immersive Spring Garden with an Astro turf reception space where children were greeted the daffodil lady. They were then lead into the Spring Garden where they completed craft session, making Easter Arts & Crafts before being read a story by the in house story teller. Children were then passed out ‘Lexicon’ chocolates by the Easter Bunny. Through the rest of the space we commissioned a selection of walkabout themed performers.

Results

Over 1,000 children attended the event

Footfall driven to the Princess Square area

A successful event with positive client feedback

Local media coverage and positive customer reviews