Hedgemaze

As part of our ongoing programme of events at Westquay Southampton, in Easter 2018 we introduced a giant living Hedgemaze to the outdoor Esplanade space for a month long activation. The Hedgemaze was created using 200 individual living planters, and designed completely bespoke to the space, its unique shape weaving around the line of the old city walls.

Westquay also collaborated with Hotel Chocolat to create a QR code redemption offer, encouraging visitors to download their Plus App and engage with their local retailers.

Challenge

To create a destination in Westquay South and support F&B through increase footfall and sales. With a series of events in the program, we aim to establish Westquay South as an event and social destination.

We work with Hammerson to develop a year long event program which is a combination of cultural, performances, screenings and art.

Delivery

Event production and management

Supplier sourcing, management and audit

Health and Safety management

Maintenance during the activation

Risk Assessments

Results

Bespoke temporary living Hedgemaze

Over 34,000 attendees during the activation

QR code redemption offer