Festival of Colour

We provide an on going event program for a brand new event space in Southampton for Hammerson. The Esplanade is a large open space in front of the old city walls which The Fair have been contracted to provide a series of events. Our teams work on Event Feasibility, Creative Production through to Event Health & Safety, Curation, Live Event and Technical Production to create events that animates the space, drive footfall and support the surrounding restaurants.

Challenge

The next event in the program was a family-friendly Easter event and Vintage Funfair. The vintage rides included a carousel and a helter-skelter which were live to the public from 10th – 17th April. This was part of the wider event ‘Festival of Colour’ where There Fair commissioned local artists to create designed to complement the space bursting with colour. With the artwork, we used vinyl to highlight sections of the Esplanade which aren’t usually in the public eye. We boosted the concrete steps by turning each one multicolored and built 6ft 3D letters which were painted during the events days by a live artist on site. On the third day of the event, the 3D ‘Colour’ letters were completed and were the center of social media for the rest of the week. During Festival of Colour we provided a range of free activities for families such as Easter Bunny head-dress making, egg cup painting and face painting. Entertainment throughout the festival included a bubbologist creating endless amount of bubbles on site and community dance groups that provided free dance lessons for children on site.

Delivery

Event Management
Artistic programming
Event Production
Technical Production Management
Artistic design
Health & Safety Consultancy
Creative Production Management

Results

500 people each day between the hours 12-5pm
Coverage in local newspapers
5% increase in sales and restaurants
Social media engagement